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Your sparring partner in Better Business Planning, Business "WHY" & Better Leadership.
 
 

Start WHY

From Asking -

How


Do You Make Your Client/Customer


Life Better.

 
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The ultimate motivation behind the propelling force of WHY is to bring happiness to your customers.

 

- Liesbeth Dillen

 
 
 

Why do you need to ask WHY?

  • To drive your business strategy with purpose.
  • To attract and retain talent.
  • To connect to your customers in meaningful ways.
  • To help your business grow.

The ultimate motivation behind the propelling force of WHY is to bring happiness to your customers.  All greatest animations, products, services are created with that understanding. So WHY do you do what you do?  What sets your business truly apart from the rest of the competitors? 

The foundation and unchanging WHY needs to be articulated clearly so that each and everyone involved understands the purpose of what they’re doing. The WHY needs to be translated into the behavior process throughout all functions - logistics, finances, customer services, R&D, HR,...etc. 

 
 
 

Need help to plan your business
train your team? 

 
 
 

CASE STUDIES

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Client - Retail.

Challenge - To be a purpose driven company to cut through to Millennials.

Solution for Challenge:
“Think Who & Why before What” approach.

Outcome

New business format, user experience design, value based recruitment. We translated the business Why into a clearly articulated purpose of the company and combined it with corporate ambition, and delivered the “How & What” roadmap for customer experience, new products & services, positioning, and Employee & Employer behaviors.

Client - Chemical Industry.

Challenge - To implement innovative-thinking ecosystem throughout the company, not just the R&D department.

Solution for Challenge:
“Think Who & Why before What” approach and business planning. 

Outcome

Not merely a nice sounding slogan but a rational program for substantial changes. We created innovative-thinking ecosystem throughout the company to think big and differently in two steps: First - we translated the business Why. And putting customer and other stakeholders first became a clear and commonly shared external and internal agenda for all departments as rethinking process and procedures started from scratch. Second - we combined classical ROI KPI together with new ROS (Return on Society) to set goals.

Client - Consumer goods, +6000 people org, +20 bio TO.

Challenge - To overcome stagnation, meet the demands of changed customer behaviors, and match the speed of the market.

Solution for Challenge:
“Think Who & Why before What” approach and business planning. 

Outcome

Dramatic shift, disruption not seen as threat, and the company thrived by becoming a "network" company. We started by distilling “5 Strategic Axes” for the next 3-5-10 years, based on driven value of “combining more digital with more human.” Then translated the business Why into clear plans with How & What that integrated with network teams, agile tactics, and creative process, which gave more speed and simplicity.

Better Business Planing in Action

Client - Global brand in consumer goods

Area of Concern - Decreasing customer base, and challenge combining “Global” with “Local”

Services Provided:

  • Customized training for local management teams.
  • Distant learning with boostcamps.

Result of Services:

  • Market analysis on competitive landscape, trends, brand, internal capabilities, P&L were possible.
  • Strengthened local growth potentials on - channels, segments, geographic, and range & services.
  • Tackling hindrances to areas of growth were prioritized.
  • Strategic Plan, Tactical Plan, Action Plan set and put into effect.
  • Brand storyline/narrative that involves all co-workers was created