CLIENT: Rio Tinto.
CLIENT: IKEA Global
CLIENT: Rio Tinto.
CHALLENGE: To implement innovative-thinking ecosystem throughout the company, not just the R&D department.
SOLUTION FOR CHALLENGE: “Think Who & Why before What” approach and business planning.
OUTCOME: Not merely a nice sounding slogan but a rational program for substantial changes. We created innovative-thinking ecosystem throughout the company to think big and differently in two steps: First - we translated the business Why. And putting customer and other stakeholders first became a clear and commonly shared external and internal agenda for all departments as rethinking process and procedures started from scratch.Second - we combined classical ROI KPI together with new ROS (Return on Society) to set goals.
CLIENT: Consumer goods, +6000 people org, +20 bio TO.
CLIENT: IKEA Global.
CHALLENGE: To be a purpose driven company to cut through to Millennials.
SOLUTION FOR CHALLENGE: “Think Who & Why before What” approach.
OUTCOME: New business format, user experience design, value based recruitment. We translated the business Why into a clearly articulated purpose of the company and combined it with corporate ambition, and delivered the “How & What” roadmap for customer experience, new products & services, positioning, and Employee & Employer behaviors.
Consumer goods, +6000 people org, +20 bio TO.
To overcome stagnation, meet the demands of changed customer behaviors, and match the speed of the market.
SOLUTION FOR CHALLENGE:
“Think Who & Why before What” approach and business planning.
Dramatic shift, disruption not seen as threat, and the company thrived by becoming a "network" company. We started by distilling “5 Strategic Axes” for the next 3-5-10 years, based on driven value of “combining more digital with more human.” Then translated the business Why into clear plans with How & What that integrated with network teams, agile tactics, and creative process, which gave more speed and simplicity.