Posts in Coaching
CLIENT: IKEA Global

CLIENT: IKEA Global.

CHALLENGE: To combine “Global” with “Local” when classic sales techniques fail.

SOLUTION FOR CHALLENGE: Outside perspective to avoid internal home blindness.

OUTCOME: Market share acceleration by doing better in local relevance. Found local growth potentials for (how) channels, (who) segments, (where) market, (what) range & services. The team found ways to meet the needs of the clients of today and tomorrow. The difference happened as improving weaknesses wasn’t the stopping point. We amplified strengths in areas that best met the rise of hyper-localism. A storyline created a movement for all co-workers. They’re proud to serve the community’s needs better, and being part of innovative global brand.

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Client: Healthcare company.

CLIENT:

Healthcare company.

CHALLENGE:

To solve home-blindness in sales & marketing team.

SOLUTION FOR CHALLENGE:

Workshops to think from outside perspective. 

OUTCOME:

Creating space for new competitor formats to enter. We helped the client to speed up the result and achieve more with less resources. We created speed, simplicity, and agility.
By creating strong-call-to-action and going beyond the classic formats, we made room for new competitor models/formats to enter, and explored new competitive advantages of the future to make the client’s business stand out.

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CLIENT: Global brand, consumer goods (UK).

CLIENT:

Global brand, consumer goods (UK).

CHALLENGE:

To boost internal and external trust.

SOLUTION FOR CHALLENGE:

Workshops with employees, clients, influencers, suppliers.

OUTCOME:

Ethical leadership, standing out with brand pride. We found that these groups expected to experience trust in the product and the company. This gave “Moment of Truths” - crucial points in the customer experience journey where trust can be built or broken. We redesigned commercial axes and desired behavior to exceed these points. This was translated into actions for co-workers, management, and suppliers.

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