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"SHE” Method for the Inclusive Company Eco-System


Introduce diversity thinking as a path to innovation. A 360° look.


A method pioneered in IKEA Country & Global and was created by Liesbeth Dillen in 2001. Later developed further through private practice of business coaching. Today the method of a threefold approach is essential tool to ensure company diversity that stretches beyond gender. Inclusiveness helps find opportunities and create potential solutions for innovation.


Step 1. - Customer

Female-customer-centricity. Pioneered and lead by Liesbeth. Year 2001.
IKEA Country & Global.

Create insights, strategies and actions for a new female customer experience. From products to customer journeys, from service design to branding.

Step 2. - Co-Worker

Empowering women in workspace. Lead by Liesbeth. Year 2007. A part of know-how offered by her consultancy SHE works with wo-men © .

Coaching women to take up leadership roles and introducing diversity thinking as path to innovation.

Step 3. - culture

Actively working with men to lead inclusively in the new world of work. Year 2011. A part of new expertise and a company name “SHE works with wo-men ©”.

For diversity & inclusion we believe you need to build intellectual commitment (head), emotional commitment (heart) and capability (hands) to get business results. 

Introduce diversity thinking as a path to innovation. A 360° look.

Empower diversity of thought to excel performance.


Need to boost your business performance?  


When do you need diversity of thoughts in leadership?

  • Diversity and inclusion agenda is limited to HR or women
  • In need to excel the performance of your business and include diverse minds into the process
  • Shortage in new thinking and diversity in thoughts at the decision making top levels
  • In need of inspiring expertise to break unconscious biases
  • Talent retention is a problem
  • Well-qualified candidates refrain from applying because their profiles don’t emulate the top level.

Change is happening.  It’s happening because of women’s silent revolution that took place a decade ago.  But now it’s beyond gender.  It’s about diversity of thoughts and new leadership.
More than a decade ago, I started “she works with wo-men” project to encourage diversity of thoughts, and to bring balance in the old male-oriented leadership.  Today it has evolved and grown into working for WE and innovative thinking.

As one of the speakers at TEDx Flanders in Antwerp 2013, I encouraged people to go beyond . Beyond differences in gender, opinions, and titles, to truly own leadership.
We all take leadership to work. Because we all contribute. And we all make decisions. So my inclusiveness is - asking all to offer their talents and applaud each other’s - to make positive changes and performances last.

It’s about creative thinking and people-first mindset, a human-centric approach.  And diversity of thoughts is needed to understand that what matters at the end is WHO, not what, we are.